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Current trends and updates in home design

Tile demand rises in key industries

by Trinidad Martinez 2 days ago

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Tile demand rises in key industries - tile demand
Tile demand rises in key industries

The commercial construction market is sending a mixed but encouraging message for 2026 and 2027, with some sectors slowing while others are poised for significant growth. According to BLD Marketing’s 2026-2027 Mid-Year Commercial Construction Market Forecast, commercial construction overall is projected to grow 4.8% in 2026 and 5.8% in 2027.

Nonresidential construction as a whole is forecast to decline slightly by 0.3% this year before returning to 3.0% growth in 2027. The market is not moving in one direction, and opportunities will increasingly depend on knowing which sectors are growing and adapting to the changing demands within them.

Data Centers and Office Construction

The most dramatic growth forecast belongs to data centers, with the AIA Consensus Forecast projecting growth of 33% in 2026, followed by another 24.7% in 2027. Data center construction spending has already increased significantly, reflecting continued investment in this rapidly expanding segment.

Office construction shows unexpected strength, with the forecast projecting growth of 9.6% in 2026 and 9.2% in 2027. The report makes an important distinction between struggling Class B and C properties and premium Class A buildings, where demand remains strong as employers seek to attract workers back to the office with better locations, amenities, and overall experiences.

This creates an opportunity for contractors focused on high-end commercial interiors, where premium office environments can involve sophisticated finishes, feature walls, large-format materials, porcelain panels, and carefully detailed installations.

Other Growing Sectors

Healthcare, hospitality, and recreation offer steady potential, with healthcare forecast to grow 2.6% in 2026 and 4.4% in 2027, while hotels are projected to increase 4.6% and 5.2%, respectively. Amusement and recreation construction is expected to grow 7.1% this year and 3.0% next year.

Each of these markets has characteristics that make quality installation especially important, such as healthcare facilities creating warmer, more comfortable spaces for patients and staff, and hotels demanding durable, attractive finishes that can withstand heavy use.

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For contractors, these markets may require specialized knowledge of performance requirements, substrates, waterproofing, and increasingly complex specifications. The versatility, durability, and design potential of tile can be particularly valuable in these sectors.

Strategic Flexibility

The forecast highlights the need for strategic flexibility, as the strongest opportunities may come from sectors that are expanding, but success will also depend on understanding how those buildings are changing. Education and technical expertise are even more valuable, as commercial projects become more specialized.

Contractors need the skills to work with new materials, changing specifications, and increasingly demanding schedules. They also need the business knowledge to identify promising markets and build relationships with the right owners, developers, architects, and general contractors. For NTCA members, this means staying up-to-date on the latest trends and technologies.

The 2026-2027 forecast offers reasons for optimism, particularly in offices, data centers, healthcare, hospitality, and recreation. It also suggests that the commercial market will reward contractors who look beyond the overall numbers and focus on where the next opportunities are being built.

Professional tile contractors must consider where commercial construction is growing, what those projects require, and whether their company is ready to compete for them, especially in areas like choosing between different condominiums.

As the market continues to evolve, contractors will adapt to these changes and capitalize on the growing demand for specialized construction services.

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